Bigger better than way bigger

TBWA LA was given a very interesting brief the other day:

“Make the November release of Call of Duty: Modern Warfare 2. the biggest entertainment launch of all time -- bigger than any video game, any movie or other entertainment property."

Bigger than Dark Knight. Bigger than Grand Theft Auto IV, which both currently holds the number one spots on best grossing films/TV game launches in the history of time. As Rio would have said; nice. And I’d like to add, interesting to that. Make me think that it’s so nice to see that recession doesn’t apply to all.

"I wanna read more" - well CLICK then.